Editing for the music video

After the filming process, we began editing. We used The iMovie app because my pc wasn’t in shape to work. It’s a very easy application to use because anybody with an iPhone can use it. Luckily everyone in our group had iPhones. So we were able to edit off our phones. This made the entire process less stressful because nothing extra was needed. And the fact that we used our phones to film made even easier. In iMovie you can trim the videos and put them in order. You can also add any filters necessary for color correction. It also comes with preset transitions for the video to create better pacing. Overall, using iMovie has been really effective. It’s very practical for our group members who are not experienced in editing.

Before placing our clips into iMovie, we needed to see which clips were usable and which needed to be trimmed. During this phase of editing, we discovered some issues, mostly with videos needing to be trimmed, but some clips needed to be re-done. Some of our group members started to panic a little, but we managed to get our heads together. We realized that we had enough time to go back to the beach and re-film the clips that needed to be better. after trimming the videos that could be used we were surprised with the results so far. This happened before we even put the audio from the music into the video. Macy and Adriana took a step outside to record a song using the voice memos app and then paste it into the music video. They recorded it by playing the music off of Macy’s phone and recording the audio with Adriana‘s phone. They were successful in their attempt. We put the music in and really felt it coming together.

When we are going through the clips that we had we noticed that there were a few videos that needed to be redone. This means that at least one of our group members would have to go back and record more footage to meet the time requirements. This may have caused some stress among our group but we managed to pull it together. We had faith in each other that we would get that music video done we have trust in one another. The actors will have to be wearing the same clothes as they were on the day of filming. They would need to be plenty of continuity re-filming the needed clips

Music video filming at the beach

The location for out music video was very flexible. We used the idea to do a sunrise/ sunset type of vibe. We also had a backup plan if that didn’t work out for some reason that a rainy day would work too. The song we chose can be interpreted in many different ways therefore we worked it any way. We used the beach For our location. We didn’t have any issues with health and safety.We Were able to make sure that the beach was safe for use. We Made sure we were not in the way of any beach goers and got their permission if we needed them in the video.

Our biggest props was the car and some lifeguard stands. Of course we are not sure if these will make it in the video during the editing process but we'll see. We would also used some beach towels, sunglasses. Costumes for our music video were some "typical Floridian" beach wear. Some shorts and a tank top or a bathing suit as we were going for a "beach vibe". Anything that is considered beach or beach like clothing.

The camera angles we will be using for the music video are going to be: wide shot,  pan, tilt, trunk shot, high angle shot, close ups and two people shots. for our male protagonist, we will be using our friend Sam. were giving g him a beach boy look. we will be using no beauty make up. Sunblock was used as our version of make up. we had a few props. we used towels, cars, the pier. we are mainly relying on the setting to tell our story. Our setting was at the Lauderdale by the sea beach. we were under the fishing pier for a large portion of the music video.

Music video Filming by the sea

So we planned on filming the past weekend but our schedules didn’t match well so we didn’t get to film.  We thought of the idea to do a sunrise/ sunset type of vibe. We also thought that if that doesn't work out for some reason that a rainy day would work too. The song we chose can be interpreted in many different ways therefore we can work it any way. Our preferred location would be the beach and if not an open large field. Health and safety would be mostly considered for our car shots. We also need to make sure that the beach is safe for use. We want to make sure we are not in the way of any beach goers and get their permission if we need them in the video.
The costumes that we will be using are bathing suits and hoodies. We are wearing these not for their intended use but to give of a hip look. it is used for the intended  Florida aesthetic. we will also be wearing sunglasses, flip flops and sandals. For the lighting of our music video, we will be relying largely on the sun. we also will have scenes in the dark so we will be using the white light from our phones. So the main source of our lighting will natural light.
Our schedule for the music video would go as follows. By the 21st of November we needed to decide our location which we have already. By the 25th of November we want to have most if not all of our filming finished and documented (pt.1). By the 2nd of December the pt.2 of the last completion process should be finished. Filming would be done and clips would be decided on and placed in order to be edited. By the 9th of December our music video would be needed to be fully complete with added sound and full editing etc. Lastly, by the 11th of December the final assessment and analysis of our music video would be complete and wed wrap up the project.

Music Video Storyboard

The costumes that we will be using are bathing suits and hoodies. We are wearing these not for their intended use but to give of a hip look. it is used for the intended  Florida aesthetic. we will also be wearing sunglasses, flip flops and sandals. For the lighting of our music video, we will be relying largely on the sun. we also will have scenes in the dark so we will be using the white light from our phones. So the main source of our lighting will natural light.  For our cast (actors) we have the female protagonist which will be played by one of our members sister, (Kelly). She will be the one running around with the towel around her neck. The camera angles we will be using for the music video are going to be: wide shot,  pan, tilt, trunk shot, high angle shot, close ups and two people shots. for our male protagonist, we will be using our friend Sam. were giving g him a beach boy look. we will be using no beauty make up. sunblock will be used as our version of make up. we have a few props. we will be using towels, cars, the pier. we are mainly relying on the setting to tell our story. For our setting we will be at the Lauderdale by the sea beach. we will be under the fishing pier for a large portion of the music video. The editing of the video will be done by our most experienced member (Ben) on his iBUYPOWER Gaming Desktop Trace2 97K80 Intel Core i7 9th Gen 9700K (3.60 GHz) 32 GB DDR4 2 TB HDD 480 GB SSD NVIDIA GeForce RTX 2080 Windows 10. The sounds of the video besides the music will have some ocean sounds in the beginning/ intro. The purpose of this to to lock in the tone of the music video. Because the music has no lyrics, the message the video gives off has to be based on the visual and instrumental, not the words.

Music Video Planning

The location for out music video is very flexible as the song we chose is instrumental. We thought of the idea to do a sunrise/ sunset type of vibe. We also thought that if that doesn't work out for some reason that a rainy day would work too. The song we chose can be interpreted in many different ways therefore we can work it any way. Our preferred location would be the beach and if not an open large field. Health and safety would be mostly considered for our car shots. We also need to make sure that the beach is safe for use. We want to make sure we are not in the way of any beach goers and get their permission if we need them in the video.

Our biggest props would be a car and some lifeguard stands. Of course we are not going to specifically buy any of these items for our music video as we already have access to them. We would also need some beach towels, sunglasses, stick/drone to get high shots. Costumes for our music video would some "typical Floridian". Some shorts and a tank top or a bathing suit as we are going for a "beach vibe". Anything that is considered beach or beach like clothing.

Our schedule for the music video would go as follows. By the 21st of November we needed to decide our location which we have already. By the 25th of November we want to have most if not all of our filming finished and documented (pt.1). By the 2nd of December the pt.2 of the last completion process should be finished. Filming would be done and clips would be decided on and placed in order to be edited. By the 9th of December our music video would be needed to be fully complete with added sound and full editing etc. Lastly, by the 11th of December the final assessment and analysis of our music video would be complete and wed wrap up the project.

Intro to music video

The transition from the commercial to music video was difficult. We had a hard time coming up with a song to use that we all liked. It was also tough coming up with concepts for the video we would make and how long we can use that concept until we ran out of possible ideas for the rest of the video. We had to work with more demanding standards. The video would have to be at least as twice as long as our commercial. The song we chose is called Sunset Lover by Petit Biscuit. The song is not extremely popular, and neither is the artist, however developing a concept for the song was rather easy. The song doesn't have words, making it more instrumental, but has a type of beat that can be used to create a good story. Due to the fact that the song is so instrumental is has a strong beat that can portray a sad situation or something really happy. My team and I decided to go with a beachy concept of teens having fun during the summer, driving around, enjoying their time and watching the sunset go by. This song would fall into a mix of EDM music but mostly Tropical house or vapor wave. To set up the feeling and theme we want for our music video we want to make sure that we accomplish six things.For the vapor wave genre: 1st- The costumes, are very retro, modern and a somewhat neo-noir style.2nd- The lighting, very bright positive colors like what would be in a sunset, also giving a mellow tone.3rd - The Acting, is a calm non hyper-feeling.4th- The Makeup, there is minimal makeup done in this genre. It doesn't focus on the looks of the actors.5th- The props, skate boards, bikes, and other things that you would normal use and see as calming6th- The scenery, is a beach-like late afternoon early night.

Final editing blog

Today we did the final editing for our commercial. The first step we did was import all of the clips we recorded onto the computer. Next we needed to import all of the clips onto fl pinnacle studios. The next step was to select which clips we wanted to use. There was a lot of trips we had to choose from. We were very relieved that we took so many shots. A lot of clips had minor issues in them either with the visual or the audio. We did have enough takes that were fine to use. We then took our selected perfect clips and edited them together.

We did this by dragging one clip onto the other. You need to make the end of the first clip touch the beginning of the second clip. By doing this you can play them with no gap between the clips. The next step we did what is make the clips shorter and go together more smoothly. We needed to remove the beginning of the clips before the scene starts. This removes anything we didn't want once the camera started rolling. Once we had the clips shortened and pasted together we had to work with the audio. Most of what we had recorded originally was what we were going to use. A few of the clips needed to be re recorded for the audio. We had to import the new audio we recorded today. It was the same process as importing the visual clips.

Under the visual clip line there is a audio clip line. We took the audio clip to and trimmed it down to match the visual. Then we inserted the audio into the audio line for the scene. Another issued we had to deal with was the narration/voiceover. We recorded voiceover for the slogan of the commercial. Doing this was rather easy all we needed to do was play the audio over a picture of the Gatorade bottle itself. Next we had to insert a picture of the Gatorade logo at the end. After we finished all the editing we watched the final product. We noticed the speed of the voiceover didn't match the clip it was on. We figured out how to speed up the audio without speeding up the visual.

Editing

We went outside to film the last bit of our commercial. We filmed Macy walking towards the camera and catching the Gatorade bottle from off screen saying “After my game I love to take a nice refreshing sip of Gatorade”. We also needed a sound of the Gatorade cap cracking open. So we went into the shed at the field and recorded sound of the Gatorade bottle opening. At the beginning of the class we were informed that pinnacle Studios was not functioning properly, we tried dumping our footage. Our teacher kept saying to try again. We did as instructed and still couldn’t get it to work, we called for help and the teacher couldn’t dump the footage either. With dumping, we had to extract our footage from Adrianas phone to the computer and import it into pinnacle studios. What we are going to do for the editing process is add color correction, Crowd sound effects, audio of a soccer ball being kicked and other effects. The title of this blog can be misleading, there was no editing actually completed in class. The editing software we are supposed to use, pinnacle studios, was not working. This made it very difficult for us, because we didn’t know what should be re-videoed since we didn’t get to lay out our footage. However, it did make it so we had an extra day to finish our ending-clips for the commercial project. At the end of our commercial, I have to say a statement and then catch a bottle of Gatorade. This is the part that we filmed today. Everything worked out better today than last class. The weather was clear and there were very few people outside since most had already finished filming. This made it easier to get the right shot and we had to take much fewer takes than last class. We believe we got the right clip for the video. I like the way it looks and you can clearly hear Macy’s voice even though it was kind of windy outside. This might change whether we voiceover the whole commercial or not. For the actual taping of the video, Macy put on on her soccer uniform on top of her school clothes to save some time. We then only did the scenes we knew we needed more filming for. This allowed us to still have time to finish this blog when we got back to class. For these clips As soon as after Macy says the word Gatorade, I tossed a Gatorade bottle to her. This adds a cooler feeling through Macy saying “Gatorade”. For most of the videos, we had to retake them because my tossing of the bottle was not perfected for a good amount of time. When tossing the bottle, I had to do it from the right angle so my arm wouldn’t get in the shot. They also had to make sure that the bottle was up-right and down so that Macy could easily catch it. This process took a while to perfect but we eventually got it. The clip we took today I believe was *the one*. Macy caught the bottle without looking to the side and said her line with a good pronunciation. Next class we will hopefully begin the editing process.

Filming

For our filming we used Adriana’s iPhone 11 pro. It had a higher quality camera than the ones at our disposal and had auto stabilization. For outfits we had Macy (who played our main character) dress in her school soccer uniform. I played the goalie, so I wore red and black athletic shorts and a red long sleeve shirt. We went out onto football/soccer field and filmed there. We started filming with Macy doing a trick with the ball and then dribbling the ball towards the goal and kicking it into the goal. We than filmed the same process at least three or four times for safety takes. After we filmed that we moved on to filming the event from a different angle. This time the shot would have me in it as the goalie. When Macy would kick the ball towards the goal, I would dive for it but ultimately miss so she would score. We followed the same process a couple more times and tried to find which take was the best. We decided which take we wanted to use and moved on to the next shot. The next shot have the camera close to my back but to where you would see Macy kicking the ball into the goal. A funny event that happened while filming this was when Macy kicked the ball towards the goal and ended up with the ball hitting me in the face. As much as it hurt, I can’t deny that it was pretty hilarious. We did a couple more takes, and thankfully I didn’t get hit again, and found which take was the best. After that we filmed a shot of the ball going towards the camera as Macy kicked it towards the goal. This was one of the harder shots to get. Mainly because we couldn’t get the ball to go exactly where we wanted wanted to. We took a lot of takes to see if we could get the shot we wanted. Another on- set goof that took place was when we were filming this, Macy kicked the ball and hit Adriana’s phone out of her hands and we got it on camera. The next scene we filmed was Macy walking towards the camera and a hand from off screen gives her the Gatorade. Macy the recites the line: “after a long game, I need to replenish my energy, and nothing gets the job done better than Gatorade.” She then takes a long sip of the Gatorade and then looks at the camera. After what felt like a long process of filming, my group and I are happy with the final product we have. Each group member put a lot of effort in there role and we hope the editing process goes smoothly. We plan to add multiple effects and such during the editing phase. We are going to add a crowd sound effect, some audio of heavy breathing, better color correction, and sound effects of the ball being kicked. After a lot of planning, our vision is finally being realized and we have a better idea of what the final product will look like. I’m excited to get this video edited and fully realized for presentations.

Storyboard

Today in class we edited and finished our story board. We filled six panels (scenes) with the events that will be going on during the commercial. Each box/scene on the storyboard is worth 5 seconds, since the commercial is 30s and there are 6 boxes. In the first scene a girl is running while dribbling  a soccer ball. The camera angle for this scene is a tracking shot, followed by the sound of a crowd cheering in the background. The second panel consists of a zoom that leads to a medium close-up shot. This will be angle facing the girl as she takes a deep breath. For the third panel it will be a wide shot with a high angle of the girl shooting her shot. For the fourth box it will cutaway to a wide shot from behind the net of a girl scoring a goal, and then at the end the same girl bending down to put her hands on her knees. With this motion, it transitions to the girl lifting the Gatorade bottle out of the Gatorade cooler, which is scene five (also called an action match). Then for the final scene it will be the girl opening the Gatorade bottle with the satisfying click and then taking a fat sip of it. All of these noises will be enhanced to fit/match the storyboard. 

The finished product with be all of these scenes combined. This storyboard is going to help us organize our commercial. It will also show us the necessary materials we will need to make the commercial the best it can be. The storyboard will most likely end up being refined to make our commercial even more smooth and have the best angles and transitions, but for now this is how it looks.

Editing lesson blog

     Today we learned about the editing process phase of our project. We learned about the camera that we will be using and how to record with it. We learned about the use of the tripod and how it will help keep our camera stable. We learned about the DCIM. This is the folder that contains all our footage. It contains the SD card information. He also has the date and time that the footage was recorded. Next there is important this is when you take the SD card information from the desktop and place it into the editing software/program. When you open the editing software click edit at the top of the screen to import the footage. This is where the actual editing process begins.
     To import you must press Desktop-plus sign- media- the checked footage will transfer- import will start on bottom. There are three different places to put your footage AV track 1, 2, and 3. Av track 1 is for the title. Track 2 is for the footage to be edited. Track 3 is for music. The play bar is the red line that is vertical to the footage. If you want to cut a clip in a certain spot this is where you would place the play bar. You can right click on a section of film to add effects. To take the audio out of a clip, you right click and press “detach audio”. When importing footage there will be a yellow line wait for the line to disappear in small chunks so that it can render and fully import into this software.
     To save your progress, you want to export it. You must export the footage from the program to the desktop. The footage will need to render to save. You can replay what you’ve saved to see how it looks. If you don’t like it then you can import it again and use your knowledge to fix it.

Planning

Today my group and I organized our commercial project. This helped us make a schedule to create a project that is well time-managed. It also made it so we had a better understanding on what our commercial was going to look like. For the plan we included: props, costumes, schedules, locations, and a backup plan for if something went wrong. Planning the commercial will help keep us on track and have less of a struggle putting the project together once we have all the components. It also makes sure we have all the components ready for our filming day. Without the plan, we could forget a prop, not manage time well, do the wrong thing on the wrong day, etc. The plan will insure we get everything done correctly and on time. This plan also will contribute greatly to our storyboard we have to eventually make when we are beginning our pre-filming process.

1) Props

-Soccer ball, cleats, Gatorade cooler, a bottle of Gatorade, a camera

2) Costumes

-Soccer jersey, soccer shorts, soccer socks, cleats, hair tie, pre wrap

3) Schedule

10/10 > Planning Period

10/14 > Storyboarding

10/22 > Filming

10/24 > Editing

4) Location

-Soccer field at FLHS

5) Back-up Plan

-In the event that it rains outside, we will still be doing the exact same thing because the rain would actually add to our dramatic effect + it would help with the “sweat” that is going to be on my face in the commercial when I’m running down the field with a soccer ball, so it wouldn’t change anything it actually might help

-If one of our star members or cameraman are absent the day of filming, we will replace them with the next best runner up and/or eliminate the use of them in the film, unless we are allowed to use another student from our class not in our group to take their spot

Research conventions and codes

As our commercial Macy Doyle, Ben Coleman, Andrew Stern and I have chosen to sell Gatorade. We chose gatorade because we feel it would be a very fun and somewhat east commercial to portray. From our research we’ve seen that many gatorade commercials are typically around 30 seconds long, just like any other commercial but being that they are a sports centered company most of the commercials they produced are centered around athletes. For example a track star or a soccer player on the field and then at the end pop up a picture of their logo. Or even something as simple as a celebrity endorsing the products making it likeable by consumers. There are also typically voiceovers in gatorade and most sports commercials in general. Many of these features although not completely original are factors we want to include in our gatorade commercials as they are very key features of sports commercials. 

For our commercial we plan on creating something similar or resembling of a gatorade commercial but still keeping it original and selling the product. Just as a typical gatorade commercial we want to include a sports scene of some sort. Either a soccer team practicing for a game a basketball game or a track star. In the surrounding area we have a small team cheering on with the large gatorade jug typically full of water or electrolyte drink. This would be just to put the name out there not for actual use. This jug would also be accompanied by the small gatorade paper cups. Next to that would be pictured a large cooler full of ice and a variety of bottles of gatorade. A team of players or a runner would run up after a big win or exhausting training session, deeply reach into the cooler and pull out a perfectly nice and cold bottle of gatorade. The person would take a nice sip, feel refreshed, and continue on with the training from their satisfying gatorade. The commercial would include voiceovers upbeat audio and effective camera angles all used to portray the message. We also have other idea yet this is our main one yet is still subject to change. 

We feel as thought this commercial would be very effective in explaining to the reader very explicitly what our intention as are and why we are trying to sell. We don’t want to make an intensely emotional connection with the reader but still want to entice them and make them emphasize with us feeling as thought they’ve been in that same prostitution before. The idea is to relate with the audience while also making them want to buy the products. We want to portray this through the use of the acting in the comercial the exhaustion and the feeling is not wanting to be there but pushing through and getting it done with the help of gatorade. As well as making the gatorade look appealing itself with the dripping water and the mouth going on the bottle hearing it flowing down the theorist of the athlete and the sound of refreshment. Almost that of what you hear in a soda commercial. The use of sound camera angles and acting will be very important in this comercial just like any other and aspiring to sell the product while creating a very convincing and appealing commercial. 

Introductory

This is my first blog for my AICE Media Studies projects. My name is Ben and this blog will be about the process of my projects throughout the course. I will walk you through the production of my projects and how I will make my progress when producing them. I was born in Hollywood and now live in Plantation. I’m 16 years old and I have a strong passion film and I hope to have a successful career as a director/actor. I grew up doing things like Brazilian Jiu Jitsu, MMA, and other activities.
I have lived in three different homes in my life because living expenses were too high after budget cuts cost my father his job. We moved into a rental home where we searched for an affordable permanent home for almost six years.

The schools I went to were Hollywood central elementary school. I really loved going there and had a good amount of friends that I still talk to. I also went to Beachside Montessori Village because my brother and I switched schools. Being at Beachside was fun because most of my other friends moved to the same school. I was at beachside from 2nd grade to eighth grade and then graduated to high school. I didn’t always enjoy school as I have struggled with some subjects. But now I’m at Fort Lauderdale high school. I plan on attending savannah college of art and design to pursue a career in film.

I have a dog that I have had for 14 years. His name is Clyde he is a black lab. He may not be the smartest dog but he’s definitely the sweetest. I also have a cat that I have for a shorter amount of time but he’s around the same age. These two animals have been with me for most of my life. I hope that my blog is helpful. I also hope that my work is well done and well executed.