Our product, or music video, does a good job at using conventions, while still challenging them. The way that our video is designed leads it to have similar qualities to other music videos of this genre, being an electronic song. Some common convention in these types of songs are scenes of dancing with dark scenery. Another common thing is tracking shots. We utilized a lot of those in our video to make the viewer feel included in the actions shown. In other dance videos, you can often find actors placed in a city setting or at a party where they first meet with mise en scene like sunset light . Our video is very different from that in many aspects. The lighting we chose to use is very bright and cheery, as to give off that type of energy onto our audience. As to the actors, they were walking around the beach and being seen having fun.
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